Creativity at work…
In advertising, there are always lots of questions that you would like answered in order to better assess our suitability as a creative resource. So, here are some responses to questions we are frequently asked by prospective clients
Q:Do we handle everything in house?
In short, no. Over the course of the last 7 years, we have found that, to run a full-service agency, involves charging clients much higher fees to cover resources to which all clients don’t necessarily need access. Instead, we focus on what we do well and that is the creative process – the idea! We then call in relevant industry partners to work closely with us on specific tasks without the costly overheads or fees!
Q: So what does your 'creative process' involve?
A: Everything creative! Logos, corporate IDs – in fact the A to Z of creative from advertising to annual reports brochures, billboards, catalogues, promotions, point of sale websites – the lot!
Q: Do your industry partners look after your TV/radio commercials, scripting, shooting and production and am I simply paying your mark-up for that service?
A:You betcha… but not how you think! By using our industry partners, we can negotiate a lower rate of production in shooting and in post-production. If we had these guys on staff, we would need to add 30+% onto our rates to cover their costs.
Q:Can you handle printing for brochures, point of sale material, outdoor banners and packaging?
A:We do indeed. We have 5 different suppliers who cover all your requirements. From business cards through to catalogues and brochures